The UAE today launched the new season of the annual national tourism campaign, “The Most Beautiful Winter in the World”.

Making the announcement on the X platform, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, said, “The Emirates is witnessing a large tourist influx because of its beautiful atmosphere, natural resources, architectural treasures, cultural landmarks, and above all, its kind and hospitable people.”

He said the national tourism sector is growing annually.

“Our goal is to reach Dh450 billion as a contribution to the Gross Domestic Product by 2031,” he added.