Olympic digital experiences set to serve, delight fans for Paris 2024

The stage is set for the Olympic Games Paris 2024, with around 10,500 athletes set to take part, 8.6 million tickets sold, and people coming together all around the world to experience the unique spirit of the Olympic Games.

Whether in Paris, or at home, a host of Olympic digital innovations and offerings have been designed to give people everywhere more ways to experience and join in all the magic, entertainment and joy of the Olympic Games Paris 2024. The official app of the Olympic and Paralympic Games Paris 2024 is a vital tool for fans witnessing the magic of the Games firsthand in Paris and those enjoying all the sporting action all over the world.

Fans can experience the Olympic Games like never before by downloading the official app and following Olympic social handles.

Fans can join in the fun with over 15 unique Olympic augmented reality (AR) features available through the official Olympics app, on the Olympics’ official SnapChat handle, at competition venues and on the streets of Paris.

Olympic social handles, together with Paris 2024, will bring all the magic of the Olympic Games to fans across the world, with 40 different handles, in 9 languages, delivering an estimated 25,000 posts across the two weeks.

Paris 2024 will also feature the first-ever Olympic Creator Programme, in collaboration with Instagram, YouTube and TikTok, inviting content collaborators outside the world of sport to experience all the magic of the Olympic Games. Sharing their experience will bring unique, diverse and creative perspectives for fans to follow.

‘’Paris 2024 will be a celebration of sport and more than sport. People from all corners of the world, of all ages and backgrounds, will join together in a celebration of community, inspiration and joy. We aim to bring this spirit to life, delighting fans everywhere, through diverse, fun and engaging digital experiences,’’ said Leandro Larrosa, IOC Digital Engagement and Marketing Director.